The 22 Immutable Laws Of Branding – Al Ries

The 22 Inmutable laws of branding Book by Al Ries

I’m very exciting. Toady, I bought one of the most important books of markerting and branding. The great book begins with: “¿What is branding?.  From a business point of view, branding in the marketplace is very similar to branding on the ranch”… absolutely masterly!!

The 22 Immutable Laws of Branding

  1. The Law of Expansion — The power of a brand is inversely proportional to its amplitude.
  2. The Law of Contraction — A brand becomes stronger when concentrations approach.
  3. The Law of Publicity — The birth of a brand is achieved through communication, not advertising.
  4. The Law of Advertising — Once born, the brand needs advertising to “stay in shape”.
  5. The Law of World — The brand must “own ” a word in the mind of the consumer.
  6. The Law of Credentials — The crucial ingredient for the success of any brand is its vindication of authenticity.
  7. The Law of Quality — Quality is important, but brands are not built only with quality.
  8. The Law of the Category — A leading brand should promotion the category, not the brand.
  9. The Law of the Name — In the long run, a Brand is just a name.
  10. The Law of Extensions — The easiest way to destroy a brand is to put his name to everything.
  11. The Law of Fellowship — To develop the category, the leader brand has welcomed the arrival of other brands.
  12. The Law of the Generic — One of the quickest route to failure is to use a generic name for a brand.
  13. The Law of the Company — Marks are Trademarks. Companies are companies. There are more of a difference.
  14. The Law of Subbrands — What Branding builds, it can destroy the creation of sub-brands.
  15. The Law of Siblings — There is always a time and place to launch a second brand, but is not a suitable strategy for any company.
  16. The Law of Shape — A logo should be designed to meet the eyes. In both eyes.
  17. The Law of Color — A brand must use spaces on the opposite color to use its main competitor.
  18. The Law of Borders — There’re no barriers to limit the “branding”global. A brand should not have frontiers.
  19. The Law of Consistency — Brand is not created in a day. Success is achieved in decades, not months or years.
  20. The Law of Change — Marks can be changed, but infrequently and carefully.
  21. The Law of Mortality — No brand will live forever. “Euthanasia”is often the best solution.
  22. The Law of Singularity –The most important aspect of a brand is its concentration on a single idea.

U must read this book, it’s masterly!!

The 22 Immutable Laws Of Branding – Al Ries



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